Does it make sense for a seller with good organic positioning to invest in Product Ads?

1. No, because they would be allocating their investment towards appearing in the positions that they already have without investing.
2. No, because if they already appear in the organic results, the Product Ads budget would not be consumed, and the campaign would not run.
3. Yes, because they could appear twice in the same results, increasing the chances of them getting a click instead of a competitor.
4. Yes, because sellers who invest in Product Ads increase their reputation.

Correct Answer :

• Yes, because they could appear twice in the same results, increasing the chances of them getting a click instead of a competitor.