Certification Questions & Certification Answers
Helen’s clients require a report of their top sellers delivered to them on the first of each month. What is the most time-efficient way for Helen to deliver them this report?
- Copy an existing query each month.
- Set a default query to run every time she opens the Query Tool.
- Every month, update the query to slice performance breakout by month.
- Schedule the report to automatically run on a monthly basis.
100% Correct Answer
- Schedule the report to automatically run on a monthly basis.
You’ve been invited to an auction to bid for inventory against other buyers. Which transaction type best describes these attributes?
- Open auction
- A programmatic guaranteed deal
- A preferred deal
- A private auction
100% Correct Answer
- A private auction
You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. How would you do this?
- Keep searching for offers more suited.
- Send the publisher a message.
- Create a proposal under the publisher in question.
- Edit one of the existing offers from the publisher.
100% Correct Answer
- Create a proposal under the publisher in question.
The dimension “Web property name” provides you with data on what aspect of your account’s performance?
- The mobile apps on which ads are served
- The devices or platforms on which ads are served
- The seller’s network name on which ads are served
- The content categories of the pages on which ads are served
100% Correct Answer
- The seller’s network name on which ads are served
Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?
- Pretargeting
- Real-time-bidding (RTB) Breakout
- Marketplace
- Query Tool
100% Correct Answer
- Marketplace
While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?
- Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
- Make specific changes on sellers with whom you have a low win rate.
- Ensure you do not have any overlapping deals.
- Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
100% Correct Answer
- Make specific changes on sellers with whom you have a low win rate.
Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. Which deal is best suited for Dave’s client?
- A programmatic guaranteed deal
- A preferred deal
- A private auction deal
100% Correct Answer
- A programmatic guaranteed deal
Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. How do you address this to ensure you’re getting the inventory you need?
- Check with your publisher to ensure there are no overlapping deals
- Adjust your bidding strategy
- Check RTB Breakout details for filtering
- Review your creatives
100% Correct Answer
- Check RTB Breakout details for filtering