Google Ads Display Certification Exam Answers
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Latest Update on 25th November, 2019 by Certification Course Answers
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the "Influence consideration" marketing objective, she chooses Similar Audiences as her targeting option.
What information is used to identify Similar Audiences?
- Input from keywords, URLs, and apps
- Audience interest around different topics
- Input from specific landing pages and keywords
- Users actively researching and intending to buy new products or services
Correct Answer:
- Audience interest around different topics