Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?

1. By specifying offline activity as the conversion source in her report
2. Create a formula column that manipulates the existing data in her reports
3. She cannot accomplish this without agency manager or advertiser manager access in DoubleClick Search
4. Create a custom floodlight column containing the offline floodlight activities

100% Correct Answer

• Create a custom floodlight column containing the offline floodlight activities