Google Ads Search Certification Exam Answers

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Latest Update on 9th June, 2019 by Certification Course Answers

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

  1. +40% for San Francisco, -20% for Houston
  2. +20% for San Francisco, -40% for Houston
  3. +40% for San Francisco, -40% for Houston
  4. +20% for San Francisco, -20% for Houston

100% Correct Answer

  • +20% for San Francisco, -40% for Houston

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