Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

1. Add demographic and age targeting to show ads to people in this audience
2. Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
3. Set up a remarketing list to show ads to women who have previously visited your client’s website
4. Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads

100% Correct Answer

• Add demographic and age targeting to show ads to people in this audience