Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?

1. The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
2. The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.
3. The overlapping audience is 40% similar to the average audience on Amazon.
4. The audience is larger than 40% of all Amazon audiences.

Correct Answer :

• The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.