Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

1. measures trends relating to the search terms people have used before seeing your ad
2. shows you which ads lead to customer actions that have value for your business
3. automatically gives you personal details about the people who convert
4. focuses on getting customers to complete an online purchase

100% Correct Answer

• shows you which ads lead to customer actions that have value for your business