Conversion optimization is __________.

1. investment that produces reliable month-over-month growth
2. focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey
3. the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
4. the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity

Correct Answer:

• the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action