Conversion Optimiser can help drive conversions by using your conversion history and:

1. cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
2. cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
3. cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
4. cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Correct Answer:

• cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely