Microsoft Advertising Search Certification Answers

Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?

Latest Update on 25th June, 2023 by Certification Course Answers

Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?

  1. Phrase match
  2. Modifier match
  3. Broad match
  4. Exact match

Correct Answer :

  • Phrase match

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