Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

1. Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
2. Contoso Kitchen Supplies will be charged on a cost per click basis.
3. The ad expands into a pop up description of the product within the search engine results page.
4. The searcher will be sent to the Contoso Kitchen Supplies’ website.

Correct Answer :

• Contoso Kitchen Supplies will be charged on a cost per click basis.
• The searcher will be sent to the Contoso Kitchen Supplies’ website.