Microsoft Advertising Search Certification Answers

Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely- including some close variants- with no extra words. Which keyword match option should they select?

Latest Update on 25th June, 2023 by Certification Course Answers

Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely- including some close variants- with no extra words. Which keyword match option should they select?

  1. Exact match
  2. Broad match
  3. Phrase match
  4. Modifier match

Correct Answer :

  • Exact match

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