Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?

1. Matched queries are likely to be from customers interested in any coffee shop chain.
2. Brand keywords target a broad pool of customers interested in a product category or type.
3. They specify an exact location.
4. They target a broad pool of shoppers.

Correct Answer :

• Brand keywords target a broad pool of customers interested in a product category or type.