Who is this сourse for?
This practical course gives learners an understanding of the fundamentals and business goals of content marketing. Focusing on how to research, create, and tailor the right content for the desired audience.
What you’ll learn
Throughout this course, you’ll learn how to research, develop, and align content for your audience. Additionally, you’ll gain insights into using tools available on Semrush that are effective in content research, development and measurement.
Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.
Course Structure
What is content marketing and why is it important?
In this lesson, you will gain an insight into content marketing and how it can be used to advance your marketing efforts.
Types of content marketing
In this lesson, you will be introduced to the main types of content and how these formats can be used in relation to your audience.
Content-led SEO
In this lesson, you will learn the 6 step process in how to make SEO a top priority when creating content and discover tips to use Semrush SEO and Keyword Research focused tools throughout.
How to create a content marketing plan
In this lesson, we take a detailed look at a 10 step approach to creating a content marketing plan, along with diving into Semrush’s Topic Research Tool and SEO Content Template throughout this process for topic cluster development.
Measuring the success of your content marketing efforts
In this last lesson, you will discover ways to evaluate the effectiveness of your content marketing activities through the use of key metrics.
Content Marketing Principles for Business
https://www.semrush.com/academy/courses/content-marketing-principles-for-business/
Effective content marketing can have many benefits, but it cannot help build authority for your brand.
- True
- False
Correct Answer :
- False
Guest posts can’t help you earn referral traffic but they can increase brand exposure.
- False
- True
Correct Answer :
- False
One of the benefits of topic clustering is that you can avoid covering the same topic twice by grouping subsections correctly.
- False
- True
Correct Answer :
- True
Search engines do not interpret backlinks as trust signals from one site to another.
- True
- False
Correct Answer :
- False
Using questions in your articles can be useful, as it may help you with voice search and it may help you with obtaining a featured snippet on SERP.
- False
- True
Correct Answer :
- True
When distributing your content, which of these practices can be used for promoting content?
- All practices can be used.
- Create social media content to promote newly published blog posts.
- Use identifed forums where your audience consumes content.
- Use paid ads to boost your content.
Correct Answer :
- All practices can be used.
Which Semrush tool allows you to discover “missing” and “untapped” keywords that your competitors rank for?
- Keyword Manager
- Domain Overview
- Keyword Gap
- Keyword Magic Tool
Correct Answer :
- Keyword Gap
Which Semrush tool allows you to sort potential content ideas based on topic efficiency and also trending subtopics?
- Domain Overview
- SEO Writing Assistant
- Topic Research
- SEO Content Template
Correct Answer :
- SEO Content Template
Which Semrush tool provides you with a SERP analysis of the top 10 competitors ranking for a keyword, and also recommendations based on Semantic-related words, Backlinks, Readability score and Text length?
- SEO Content Template
- Keyword Gap
- Domain Overview
- Keyword Magic Tool
Correct Answer :
- Keyword Magic Tool
Which of the following are metrics you can use to track for content success?
- Organic search traffic
- Bounce Rate
- Keyword Ranking
- All metrics can be used
Correct Answer :
- All metrics can be used
Which of the following formats can you use for a blog article on your website?
- How-to guides
- Listicles
- All formats can be used
- Checklists
Correct Answer :
- All formats can be used
Which of the following should you include in an editorial calendar when creating a content marketing plan?
- Cost per click
- Funnel stage where the content fits into
- Backlinks
- Top 10 ranking content pieces
Correct Answer :
- Top 10 ranking content pieces
You can use email as a part of your content marketing strategy to nurture leads and promote seasonal offers.
- True
- False
Correct Answer :
- True