Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?

1. Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information.
2. Contact management is tool that helps you manage your contacts.
3. Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.
4. Contact management is how you track the email deliverability rate of your contacts.

Correct Answer:

• Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information.