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Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Latest Update on 28th December, 2019 by Certification Course Answers
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Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

  1. Broad match
  2. Phrase match
  3. Exact match
  4. Negative keyword

Correct Answer:

  • Broad match

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