Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

1. Host a meeting with your agency’s owner and use their expertise to craft the ideal strategy stage process and pricing.
2. Copy and paste the strategy pricing from the “GDD Retainer Quoting Tool”?. There is no reason to change it as it has already been proven effective for all agencies.
3. Host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute.
4. Host an internal workshop with the sales team to understand what prospects are asking for and the price they think we could sell it for.

Correct Answer:

• Host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute.