Choose all that apply. Why are meta descriptions important?

1. They increase click-through rate and visits from organic search.
2. They increase visits from social media.
3. They increase the authority of a web page.
4. They give people the right information at the right time.

Correct Answer:

• They increase click-through rate and visits from organic search.
• They increase visits from social media.
• They give people the right information at the right time.