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Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?

Latest Update on 14th July, 2023 by Certification Course Answers
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Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?

  1. Purchase
  2. Awareness
  3. Loyalty
  4. Consideration

Correct Answer :

  • Awareness

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