Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

1. No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.
2. No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.
3. Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

Correct Answer:

• Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.