Both business objectives and marketing objectives are essential to every campaign. Classify each of the following examples of measurement as either business objectives or marketing objectives: (Drag and drop the types of objectives listed below to match them to the correct examples.)

1. Click-through rates – business objective
2. Incremental profit growth – business objective
3. Time engaged on content – marketing objective
4. Adding new customers – marketing objective

Correct Answer :

Business objectives are the overall goals of a company, such as increasing profit, market share, or customer satisfaction. Marketing objectives are the specific goals that a company wants to achieve through its marketing activities, such as increasing brand awareness, generating leads, or driving sales.

Click-through rates (CTR) are a measure of how often people click on a link, which is a marketing objective because it helps to measure the effectiveness of a marketing campaign in driving traffic to a website.

Incremental profit growth is a measure of how much profit a company is making over time, which is a business objective because it measures the overall financial success of the company.

Time engaged on content is a measure of how long people spend reading or watching a piece of content, which is a marketing objective because it measures the level of interest that people have in a company’s products or services.

Adding new customers is a measure of how many new customers a company is acquiring, which is a marketing objective because it measures the growth of the company’s customer base.