Learn how to use Semrush’s Link Building tools to improve your SEO in this comprehensive course. With five in-depth lessons, you’ll explore our Backlink Analytics, Backlink Audit, Backlink Gap, Link Building, and Bulk Backlink Analysis tools.
Who is this сourse for?
The information and strategies in this course are suitable for beginner and intermediate marketers who want to gain a better understanding of link building principles and improve their SEO using powerful link building tools.
What you’ll learn
By the end of this course, you’ll have the confidence and skills to use Semrush’s link building tools to enhance your SEO and develop your own effective link building strategies. Plus, you’ll get access to a free trial to test them out for yourself and put your knowledge into practice.
Semrush Academy
This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today’s digital world.
Course Structure
Introduction to Link Building with Semrush
In this course, you’ll explore Semrush’s Link Building tools and learn how to use them to improve your SEO. You’ll experience an in-depth walkthrough of the following tools: Backlink Analytics, Backlink Audit, Backlink Gap, Link Building Tool, and Bulk Backlink Analysis.
Backlink Analytics
In lesson one, you will explore the Backlink Analytics tool–one of the industry’s most powerful backlink analytics tools. Learn how to uncover essential details about your own and your competitor’s backlinks, including the sources and types of links, the anchor text used, and more. You’ll gain valuable insights into how to improve your backlink profile and enhance your SEO efforts.
Backlink Audit
In lesson two, you will delve into the Backlink Audit tool – a powerful tool designed to identify suspicious links in your backlink profile that could harm your website’s search engine rankings. Learn how to detect and remove harmful links, and improve the overall quality of your backlink profile. By the end of this lesson, you will have a better understanding of how to safeguard your website from negative SEO impacts.
Backlink Gap
In lesson three, you’ll learn to use the Backlink Gap tool, which helps you find valuable backlink prospects by studying your competitors. By the end of this lesson, you’ll identify opportunities to enhance your backlink profile and create an effective outreach strategy.
Link Building Tool
In this lesson, we’ll discuss the Link Building tool and its role in creating robust backlink profiles. You’ll learn how to gather potential opportunities and reach out to prospects. Additionally, you’ll explore using the tool to surpass your SEO competitors and improve your rankings.
Bulk Backlink Analysis
In this final lesson, you’ll learn about the Bulk Backlink Analysis tool, which is useful for comparing similar content across more than five domains. By the end of this lesson, you’ll be able to leverage your competitors’ weaknesses and create a highly shareable report to increase your online presence.
How to Boost Your Website’s Authority Using Semrush’s Link Building Tools
https://www.semrush.com/academy/courses/boost-website-authority-with-semrush-link-building-tools/
Certification Questions & Certification Answers
Choose correct statements about the tasks that can be completed with the help of Semrush’s Backlink Audit
- Reaching out to referring domains’ representatives right from the tool’s interface to ask for a suspicious backlink removal
- Getting a list of referring domains sending more backlinks to your competition, than to your domain
- Monitoring how positively or negatively your backlink profile develops over time
- Revealing the most dangerous backlinks by combining different filters, e.g. follow backlinks + high Toxicity Score
From which tool are you able to send a list of prospective domains right to your project in Link Building Tool?
- Backlink Gap
- Google Search Console
- Bulk Backlink Analysis
- Backlink Analytics
What can be done with the help of Semrush’s Bulk Backlink Analysis? Choose 3 answers.
- You can explore follow/nofollow backlinks ratio for each target you enter for the analysis
- You can check the domains with the highest Toxicity Scores among those you compare
- You can compare up to 200 competitive articles in terms of the number of backlinks pointing to them
- You can identify the domains with the highest Authority Scores among those you compare
What kind of insights can you get with the help of the Network Graph in Semrush’s Backlink Analytics?
- Uncover referring websites highly relevant to your website’s niche
- Check whether some websites sending links to your domain have suspicious signals of being a part of PBN
- All of the above
- Get an idea about referring websites not quite related to your niche
What’s true about Semrush’s Backlink Analytics? Choose 2 answers.
- Backlink Analytics allows reaching out to website representatives right from the tool’s interface to ask for a backlink
- Backlink Analytics provides referring domains distribution by website categories and Authority Score ranges
- The tool helps identify the most popular pages on your website based on the number of referring domains pointing to them
- The tool helps analyze up to 200 domains/subdomains/subfolders or URLs in bulk
When using Semrush’s Backlink Gap tool, what does the “Weak” category refer to in the filtering?
- Referring domains with high Toxicity Scores
- Referring domains sending more backlinks to your entered competitors, than to you
- Referring domains with poor backlink profiles
- Referring domains with low Authority Scores
Which factors influence Semrush’s Authority Score for a domain or webpage under analysis?
- The Link Power which measures how many backlinks the analyzed domain or page has, as well as their overall quality
- All of the above
- Spam Factors which evaluate the presence of manipulation or spam in the link profile
- Organic Traffic which estimates how much organic search traffic the analyzed domain or page gets
Which information does Semrush’s Link Building tool provide to help you determine the most prospective domains for outreach?
- Prospect’s Rating, to check the level of a domain’s relevance for your link-building campaign, e.g. in terms of domain category, presence of any toxic markers, and other factors
- URL types, to find the most appropriate content type to acquire backlinks from, e.g. blogs, or news pieces
- All of the above
- Prospect’s Authority Score to evaluate a domain’s online reputation score
Which Semrush’s tool finds the list of prospective domains for future outreach based on your target keywords?
- Backlink Analytics
- Link Building Tool
- Backlink Gap
- Backlink Audit
Which tasks can Semrush’s tools for link building help you with? Choose 3 answers.
- Identifying prospective link-building opportunities for your website
- Analyzing your or your competitors’ backlink profiles in-depth
- Getting ideas about your website’s internal linking optimization
- Uncovering suspicious backlinks that might negatively affect your website