Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

1. By allowing Bill to improve the customer experience by finding only those who are interested in his products.
2. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
3. By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
4. By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.

Correct Answer:

• By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.