DoubleClick Optimize performance in Search Assessment Answers

Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

Latest Update on 29th December, 2019 by Certification Course Answers

Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

  1. Create a display remarketing strategy using both sticker and ski customers
  2. Create a bid strategy with custom floodlight variable data as a weighted goal
  3. Create a new campaign with adaptive geo-targeting for cold regions
  4. Increase daily budget for high-performing keywords

100% Correct Answer

  • Create a bid strategy with custom floodlight variable data as a weighted goal

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