Options 1:
| Campaign 1 | Campaign 2 | |
| Spend | $25,000 | $25,000 |
| Leads | 1,000 | 500 |
| CPA | $25 | $50 |
| Lifetime Value | $50 | $200 |
- Campaign 1 because it drove more leads
- Campaign 1 because it has a lower lifetime value
- Campaign 2 because it has a greater return
- Campaign 2 because it has a higher CPA
Correct Answer:
- Campaign 2 because it has a greater return
Options 2:
| Campaign 1 | Campaign 2 | |
| Spend | $10,000 | $10,000 |
| Leads | 250 | 400 |
| CPA | $30 | $10 |
| Lifetime Value | $150 | $50 |
- Campaign 1 because it has a greater return
- Campaign 1 because it drove more leads
- Campaign 2 because it has a greater return
- Campaign 2 because it drove more leads
Correct Answer:
- Campaign 1 because it has a greater return