Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

1. Front-load the story arc, focus on framing, and use familiar faces.
2. Use fast pacing of video, frequent use of audio, and free giveaways.
3. Promise a deal, argue for value, and make an appeal or demand.
4. Use the psychology of viewer, power of recall, and proper time for action.

Correct Answer:

• Front-load the story arc, focus on framing, and use familiar faces.