At its most basic, how do you optimize your campaign?

1. find out which components are best at getting the results you want, then update your campaign to favor those components.
2. find out which components are driving the most revenue, then update your campaign to favor these components.
3. find out which creatives are most effective, then run more creatives like those.
4. find out which sites and apps bring the best response, then target more of them.

Correct Answer:

• find out which components are best at getting the results you want, then update your campaign to favor those components.