As you launch a new website, your boss tells you that she wants to get found for the keyword “teamwork”. Which is the best response to her request?

1. “I’d recommend choosing a long-tail version. Long-tail keywords usually have more search volume than broad keywords.”
2. “I’d recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots.”
3. “Great! That keyword is broad enough to match the searches of all of our buyer personas.”
4. “Great! That keyword is broad, so it probably gets a high volume of searches, meaning lots of new visitors for us.”

Correct Answer:
“I’d recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots.”