As you launch a new website, your boss tells you she wants to get found for the keyword “teamwork”. Which is the best response to her request?

1. “Great, that keyword is broad, so it probably gets a high volume of searches, meaning lots of new visitors for us.”
2. “I’d recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots.”
3. “I’d recommend choosing a long-tail version. Long-tail keywords usually have more search volume than broad keywords.”
4. “Great. That keyword is broad enough to match the searches of all our buyer personas.”

Correct Answer:
“I’d recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots.”