An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

• cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
• path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
• cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
• path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

Correct answer is:

• cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel