An online store wants to offer a discount to previous customers. How can they target this audience?

1. Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
2. Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
3. Set retargeting for users who added items to their cart.

Correct Answer:

• Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.