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An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

Latest Update on 27th June, 2023 by Certification Course Answers
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An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

  1. Target ROAS
  2. Maximize clicks
  3. Maximize conversions
  4. Target conversion value

Correct Answer :

  • Target ROAS

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