An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

Options 1:

1. The ad will appear to previous customers regardless of the search terms in order to expand its reach.
2. The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
3. The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
4. The ad will appear to more users by serving on new, relevant queries.

Correct Answer:

• The ad will appear to more users by serving on new, relevant queries.

Options 2:

1. The ad will only appear in searches for the exact keywords.
2. The owners will have manual control over each of their keywords.
3. Broad match automatically includes negative keywords.
4. The campaign will reach more users by serving new, relevant queries.

Correct Answer:

• The campaign will reach more users by serving new, relevant queries.

If you use broad match keywords and want to ensure traffic goes to keywords identical to the user’s search term, you don’t need to repeat the same keywords in exact and phrase match. The voice-controlled television ad will appear to more users by serving on new, relevant queries.