An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

1. By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
2. By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
3. By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
4. By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.

Correct Answer :

• By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.