An app advertiser would want to use a third-party tracking company to:

1. see which of an app’s new users came from recent advertising clicks or views
2. have more control when communicating with each ad network
3. receive reporting on basic usage analytics
4. have a single SDK to add to your app instead of one from each ad network

100% Correct Answer

• have a single SDK to add to your app instead of one from each ad network