An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

1. Exclude “Programming” as a topic
2. Add “Coffee beans” as a topic
3. Add “Java beans” as a negative keyword
4. Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript

100% Correct Answer

• Exclude “Programming” as a topic

Related Options:

1. Add negative keywords like “programming” or “JavaScript”
2. Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
3. Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
4. Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

100% Correct Answer

• Add negative keywords like “programming” or “JavaScript”