An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?

1. Repeat the keyword as many times as possible in the ad text.
2. Delete the keyword and add the keyword to the campaign again
3. Modify the ad associated with that keyword to direct to a highly-relevant landing page
4. Increase the daily budget for the campaign in which the keyword is located

Correct Answer:

• Modify the ad associated with that keyword to direct to a highly-relevant landing page