An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

1. Set an ad group bid adjustment of +20% for that keyword
2. Delete the keyword and use Keyword Planner to find more relevant keywords
3. Modify the ad associated with that keyword to direct to a highly–relevant landing page
4. Delete the keyword and add a synonym of the keyword to the campaign

100% Correct Answer

• Modify the ad associated with that keyword to direct to a highly–relevant landing page