An advertiser wants to increase the CTR of her ad without raising her bids. What would you recommend that she do?

1. Write in all capital letters to highlight information about discounts and promotions.
2. Change her bidding strategy.
3. Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.

Correct Answer:

• Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.