An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

1. Improve Quality Score and decrease cost–per–click (CPC) bid
2. Decrease cost–per–click (CPC) bid and increase daily budget
3. Improve Quality Score and increase cost–per–click (CPC) bid
4. Decrease cost–per–click (CPC) bid and decrease daily budget

1. Improve Quality Score and increase cost-per-click (CPC) bid
2. Decrease cost-per-click (CPC) bid and increase daily budget
3. Decrease cost-per-click (CPC) bid and decrease daily budget
4. Improve Quality Score and decrease cost-per-click (CPC) bid

100% Correct Answer

• Improve Quality Score and increase cost-per-click (CPC) bid