An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

1. People located in Switzerland are searching using France-related words, like “hotels in Paris”
2. People located in France are using Swiss-related words like “hotels in Switzerland”
3. French people visiting Switzerland are searching on Google for information about Switzerland
4. Swiss people are searching on Google for information about Switzerland

100% Correct Answer

• People located in Switzerland are searching using France-related words, like “hotels in Paris”