An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

1. she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options
2. she can infinitely loop animated image ads
3. the ad can appear multiple times on a page to reinforce the advertiser’s message
4. the ad will show on all ad networks and will reinforce the advertiser’s message

100% Correct Answer

• she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options