An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

1. Enhanced CPC (cost-per-click)
2. Cost per engagement
3. Viewable CPM (cost-per-thousand impressions)
4. Target CPA (cost per acquisition)
5. Target ROAS (return on ad spend)

Correct Answer:

• Target CPA (cost per acquisition)
• Target ROAS (return on ad spend)

The advertiser is relying on the campaign’s help to set bids to generate conversions through Google Display ads. Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns, he can choose to automatically set the bids.

Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.

The advertiser can rely on the Smart Display campaign if he is not confident in setting bids himself. Smart Display campaigns are a campaign type that uses full automation. He can use “Target CPA” and “Target ROAS” bidding strategies that can set his bids automatically.