An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

1. The target CPA bid was higher than the recommended amount
2. The cost-per-click (CPC) bid was lower than the recommended amount
3. The target CPA bid was lower than the recommended amount
4. The conversion tracking code snippet was not added to the site

100% Correct Answer

• The target CPA bid was lower than the recommended amount