- Cost-per-thousand impressions (CPM)
- Automatic cost-per-click (CPC)
- Manual cost-per-click (CPC)
- Cost-per-Acquisition (CPA)
An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
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