- The reason for the rate being higher or lower is unknown
- The less people that open the email, the lower the rate
- It doesn’t track the number of bounces
Correct Answer:
- The reason for the rate being higher or lower is unknown
Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her first Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?
Correct Answer:
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