All of the following could be a trigger event EXCEPT:

1. A press release or job posting from a good-fit company
2. A good-fit person mentioning a relevant keyword or hashtag on social media
3. A good-fit person mentioning one of your competitors on social media
4. A good-fit person submitting a form on your website.

Correct Answer:

• A good-fit person submitting a form on your website.