All of the following are ways to involve your sales team in the content creation process EXCEPT:

1. Have individual sales reps take turns acting as content manager.
2. Have the sales team send the marketing team the content they’ve already created.
3. Have the sales team BCC the marketing team when they answer questions asked by prospects.
4. Have your content manager interview members of the sales team.

Correct Answer:

• Have individual sales reps take turns acting as content manager.