All of the following are examples of SMART goals EXCEPT:

Options 1:

1. Increase year over year traffic by 30%.
2. Significantly reduce the amount of time the team spends on creating content.
3. Add five new content formats to the website by end of year.
4. All of the above are SMART goals.

Correct Answer:

• Significantly reduce the amount of time the team spends on creating content.

Options 2:

1. Have 30% of your marketing leads attend an upcoming webinar.
2. Have thought leaders contribute to an upcoming ebook.
3. Increase sales qualified leads by 20% by the end of the year.
4. Generate 10 customers within the first week of an upcoming product launch.

Correct Answer:

• Have thought leaders contribute to an upcoming ebook.